Mes o menys per saber quina estructura hem de seguir:

1. Introduction 1.1 Background and Rationale

   1.2 Objectives of the Study

   1.3 Scope and Significance

   1.4 Structure of the Thesis

2. Literature Review 2.1 Theoretical Frameworks in Fan Engagement

   2.2 Historical Overview of Fan Engagement in Sports

   2.3 Fan Engagement Models and Concepts

   2.4 Previous Studies on Fan Engagement in Motorsports

3. Formula 1 Overview 3.1 Historical Evolution of Formula 1

   3.2 Key Stakeholders in Formula 1

   3.3 Changes and Developments Under Liberty Media

   3.4 Current Landscape of Formula 1

4. Fan Engagement Strategies in Formula 1 4.1 Digital Platforms and Social Media

   4.2 F1 TV and Streaming Services

   4.3 Behind-the-Scenes Content: Drive to Survive

   4.4 Interactive Experiences and Fan Involvement

   4.5 Marketing Campaigns and Promotions

5. Impact of Fan Engagement on Team Dynamics 5.1 Team Valuations and Investments

   5.2 Changing Ownership Trends

   5.3 Sponsorship and Partnerships

   5.4 Team Performance and Fan Support

6. Globalization and Diversification of the Fan Base 6.1 Expansion of Races and Venues

   6.2 Attracting a Younger and More Diverse Audience

   6.3 Case Studies of Successful Fan Engagement Initiatives

7. Metrics and Evaluation of Fan Engagement 7.1 Quantitative Analysis of Viewership and Social Media Metrics

   7.2 Qualitative Assessment of Fan Experience

   7.3 Challenges and Limitations in Measuring Fan Engagement

8. Future Trends and Recommendations 8.1 Emerging Technologies in Fan Engagement

   8.2 Sustainability and Social Responsibility Initiatives

   8.3 Strategies for Continuous Improvement

   8.4 Recommendations for Future Research

9. Conclusion 9.1 Summary of Findings

   9.2 Contributions of the Study

   9.3 Implications for Formula 1 and Future Research

10. References